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Home2019-05-23T14:30:26-07:00

Our Core Services

Our end to end marketing campaigns focus on bringing you more leads, more sales, a higher conversion rate and a better return on ad spend.

SEM Management

Be in front of, and convert, high intent searchers through paid search and Google shopping with Google Ads and Bing.

Paid Social Management

Target, reach and convert your highest value personas and audiences through Facebook, LinkedIn, and Twitter Ads.

Display Advertising

Increase your awareness with traditional banner ads and reengage past visitors of your website through remarketing.

Website Optimization

Optimize your website to show up higher in the search results, and convert traffic better through landing page optimization.

Some of the results our clients have seen in 3 months or less

287% Increase in Leads

With new keyword research and a revamped AdWords account

 – Glofox

51% Increase in ROAS

With a Google Shopping overhaul and updated non-branded search strategies

 – Wildfang

50% decrease in CPA

With negative keywords, ad text and landing page optimizations

– Act-On

Our Areas of Focus

UpCaptain maintains focus on three types of marketing solutions, all of which utilize the same general tactics but need different strategies to lead to success.

B2B Demand Generation

Focus on quality instead of quantity of leads, and MQLs instead of conversions. Track and analyze the leads being generated from marketing in your backend systems and optimize for pipeline and revenue.

B2C Lead Generation

Generate more leads for your consumer facing business. Prioritize quantity of leads and cost per lead.

E-Commerce

Scale your E-Commerce efficiently while maintaining, or decreasing, your return on ad spend.

How We Do it

We focus on three key stages of digital marketing management when working with clients; building, optimizing and scaling. Whether your focus is just on dialing in the performance of an existing channel, or building a new Google Ads account from scratch, elements of each stage will be leveraged to help you succeed.

Build

Build your accounts and campaigns from the ground up

The Build Stage

  • Fact finding about your business
  • Keyword research
  • Persona research
  • Ad creative
  • Conversion tracking set up
  • Account Construction
  • Launch

Optimize

Optimize the performance of your campaigns

Optimizing Your Accounts

  • Negative Keywords
  • A/B Testing
  • Ad Scheduling
  • Bidding
  • Targeting
  • Data collection
  • Reporting

Scale

Scale your conversions with optimized spend

Scaling Your Accounts

  • Expand media budget
  • Broaden reach
  • Gain more conversions at the same CPA
  • Develop new campaigns
  • Implement new keywords
  • Test new targeting methods
  • Test new channels

Clients We Have Worked With

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© UpCaptain LLC 2019